Friday May 21th. | KL. 14.15-15.05 | Radisson Blu

FUTUREHIT.DNA – THE SECRETS OF HIT SONGS IN THE DIGITAL AGE
Author Jay Frank will show how digital consumption has changed the way you hear music, and the structure of music must change along with it. He'll show how recent hits have become more successful by employing tricks that play into the changing listening habit. The secrets that will be shared to make songs more hitworthy are winning raves the world over and are already being employed by many record labels.

Jay Frank is currently the SVP of Music Strategy for CMT, a division of MTV Networks. At CMT, he oversees the implementation of music across all platforms, including TV, web, mobile and VOD. Jay Frank has also managed music programming, along with artist and label relations for Yahoo! Music, formerly known as LAUNCH. From 2001 until 2007, Frank grew the audience tenfold to approximately 25 million people