Danish Night at Montreux: 1000 fans inside and a long line of people outside
Henrik Friis
 
Quotes
"Danish Music Is Cool As Fuck"

- New Musical Express
"Forget Eurovision. SPOT Festival is the best advert for Scandiwegian music..."

- Kieron Tyler, MOJO Magazine (UK)
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Ginger Ninja - har allerede fået bonus ud af Montreux...(Foto: Muriel Rochat).
Ginger Ninja - har allerede fået bonus ud af Montreux...(Foto: Muriel Rochat).
Saturday Night at one of the most famous festivals in Europe: more than 1000 fans in the venue the whole night for a line up with new Danish acts and a looong line of people outside…

In other words, the conclusion so far concerning Saturday’s SPOT On Denmark launch at the Montreux Jazz Festival is positive: Besides the turn-up and the great atmosphere it’s already official that Sony Music’s Swiss department has decided to release Ginger Ninja as a direct result of the band’s Montreux performance.  And more may follow because there has been a massive interest on part of the Swiss music business in the wake of the event, which not only presented gigs with the three bands but also hosted a networking dinner for Danish and Swiss music business and media.


Furthermore, broadcasts and stories about the event have reached an impressive group of readers and listeners. If you add up the circulation and listener figures for the media that have covered the event, you get 3 million people (quite respectable in a country with 7.8 million inhabitants).

Here is a list of the media coverage that brought about  the impressive total of 3 millions:

20 Minuten: SPOT On Denmark preview
German/Swiss paper similar to Metro, the country’s most widely read paper with 1,361,000 daily readers. Click here to see a small cutting from the paper.

20 Minutes: SPOT On Denmark-feature 
French/Swiss equivalent of Metro. Switzerland’s most widely read paper in French with a circulation of 523,000
La 1‘ere: Cody live-session from Montreux
French/Swiss counterpart to BBC Radio 4 with 600,000 daily listeners. Click here and here to watch the two sessions.

Le Matin: a two-page preview on SPOT On Denmark
Paper in French, quite like The Sun with a daily circulation of 235,000.
KANAL K: Kanal K: four programmes/shows on SPOT On Denmark and on the showcase
German/Swiss music radio – 50,000 listeners every day. Furthermore, Kanal K made the SPOT Festival 2010 sampler their “Album of the Week”.

Couleur 3: Kiss Kiss Kiss were in rotation in the month leading up to SPOT On Denmark
French/Swiss equivalent of BBC Radio 1 with 84,300 daily listeners
Couleur 3: Live radio performances on the 10th of July by Ginger Ninja and Kiss Kiss Kiss on Couleur 3’s media stage in Montreux. 
Watch their gigs - click here for Ginger Ninja and here for Kiss Kiss Kiss.
   
Rockstar (the July Issue) : one-page article on SPOT
 Switzerlands biggest music mag -  monthly circulation 100,000. 
Toxic FM: Kiss Kiss Kiss interview and SPOT On Denmark preview. Kiss Kiss Kiss in rotation in the month leading up to the showcase.
(German-Swiss music radio - 20.000 daily listeners.
RSI 3 report: interviews with Cody, Ginger Ninja and Kiss Kiss Kiss backstage after the Montreux showcase  and report from SPOT On Denmark.
Italian/Swiss equivalent of BBC Radio 2 – 76,300 listeners)
And the following blog entries:
Daily Motion
Art-Noir